Srikant (Sri) Manchiraju

Associate Professor

Jim Moran College of Entrepreneurship, Florida State University

Faculty Affiliate, FSU Family Institute

Professional Summary

I study how people’s cognitions, emotions, and behaviors are shaped by consumption — across consumer behavior, marketing and psychology, materialism and well-being, sustainability, and fashion. My work is quantitative, using survey design, structural equation modeling, and factor analysis.

Education

PhD, Apparel, Events, and Hospitality Management

Iowa State University

MS, Fashion/Apparel Studies

Philadelphia University

BS, Chemical Engineering

J.N.T. University

Interests

Consumer behavior Marketing and psychology Materialism and well-being Sustainable and ethical consumption Fashion marketing

At a glance

~1,006

Citations

h-index

Publications

i10-index

Google Scholar, as of June 2026