Investigating the Role of Knowledge, Materialism, Product Availability, and Involvement in Predicting the Organic Clothing Purchase Behavior of Consumers in the Indian Market

Jan 1, 2019·
Arpita Khare
,
Amrut Sadachar
,
Srikant Manchiraju
· 0 min read
Type
Publication
Journal of International Consumer Marketing
Status
Peer-reviewed
publications