Investigating the Relationship between Moral Identity and Consumer Fraudulent BehaviorJan 1, 2025·Amrut Sadachar,Srikant Manchiraju,S. Arunachalam· 0 min read DOITypeJournal articleStatusPeer-reviewed Open accesspublicationsLast updated on Jan 1, 2025 ← Consumers’ Smart Fitness Apparel Purchase Intention: Do Social Acceptability Attributes, Environmental Concerns, and Health Beliefs Matter? Jan 1, 2025Seeking happiness, finding discontent: navigating the complex pursuit of well-being Jan 1, 2025 →